Some of Your Duties & Focal Areas

• Learn to navigate social channels as a marketing professional including Facebook, Twitter, Pinterest, G+, LinkedIn, Instagram, etc.
• Use social monitoring tools such as Hootsuite, SproutSocial, etc. to monitor engagement, evaluate performance and find opportunities for connecting with users in our target demographic
• Understand social personas and relationship-building through social content
• Identify and engage social influencers
• Post, comment and share on behalf of clients
• Understand the content creation process and execute monthly content calendars
• Conduct daily hashtag research
• Upload and schedule monthly social content
• Write blog posts
• Create quizzes and sweepstakes using third party applications
• Optimize social pages for proper indexing
• Optimize social pages for user experience
• Create social ads on Facebook and Twitter
• Stay up to date with industry trends, reports and changes
• Create graphics for social content
• Conduct competitor analyses across different channels
• Understand the social client onboarding and setup process