These days, a website's design affects how it looks and how well it performs in search engine results. Studies show that a well-designed website can have more engaged users and rank higher in SERPs. How does website design affect SEO, though? Let's look at some important parts of making your web design SEO-friendly.
Over 55% of global web traffic is mobile-based, so mobile optimization is necessary. The search engines, such as Google, favour mobile-friendly websites, which increases their chances of ranking higher.
Get a complete beginner guide on SEO to understand its importance and make your website rank higher on search engines.
Google's mobile-first indexing means that the mobile version of your website is what counts for ranking.
Mobile optimization decreases bounce rates as the users are likely to remain within a smooth and easy-to-navigate website using either a phone or a tablet.
Google revealed that 61% of users are unlikely to return to a website if it's not mobile-friendly.
Website page speed is essential for SEO optimization. As per Google, 53% of mobile users will leave a page if it takes more than 3 seconds to load. Slow websites have higher "bounce rates" and less interaction, directly affecting their rankings. You can also use the best SEO tools to make your website SEO-friendly and improve ranking on the Google search engines.
A slow website pushes visitors away from your site, and that indicates to Google that the visitors aren't engaging.
Google now uses metrics such as Largest Contentful Paint (LCP) and First Input Delay (FID) to measure page speed and assess the user experience.
According to Google, a one-second delay in page load time can lead to a 7% decline in conversions.
Compress large images and files and minimize CSS, HTML, and JavaScript. After that, take advantage of browser caching for repeat visits.
An organized URL structure is central to SEO success. Google wants to see short descriptive URLs so users and search engines can better understand the page's content. Proper URLs make your website more visible within the search results.
You can follow these best practices to maintain an ideal URL structure.
Your URL should always reflect the content and feature target keywords.
Google recognises hyphens as word separators, making a URL more straightforward to read.
Simple URLs are more user-friendly and more uncomplicated to share.
Internal linking is essential for SEO because it allows search engines to crawl your website more effectively. It also improves navigation, leading to higher user engagement. Pages with relevant and organised internal linking structures generally rank higher.
Internal linking plays a key role in generating organic traffic if used correctly.
Internal links show search engines all the pages that need to be crawled.
Internal linking shows users more stuff on your website, reducing your bounce rate.
Always link to related content on a highly authoritative page.
Your website's structure and clean code determine search engines' ability to crawl and index it. It also helps in quicker loads, which directly impacts SEO.
Clean codes help accelerate the website's speed, giving users a satisfactory experience.
Code works faster, meaning pages load faster, improving the ranking and user experience.
A well-organized code will make it more accessible to search engines.
Pages with less than 100 KB of HTML load 3 times faster than those with larger files (Google).
Use semantic HTML to structure content properly and reduce extra CSS, JavaScript, and other elements. After that, audit your website regularly for broken links and outdated content
Good UX is about more than just having an aesthetically pleasing website. According to a Forrester study, around 88% of people are less likely to return to a site after having a bad experience. Optimize your website with close attention to UX and drive better engagement.
These steps help you learn how UX influences SEO.
Good websites result in increased page time, which creates potential return visits.
A user-friendly site prevents visitors from leaving the page without interaction.
Make it simple to navigate and provide an intuitive menu to make the site cater to everyone with and without disabilities. Give a clear call to action to help your visitors navigate.
A seamless, user-friendly experience keeps the visitor happy and your search engine rank healthy.
An engaging and effective website design goes far beyond aesthetics. Determining SEO success aspects such as mobile responsiveness, page speed, clean code, and user experience is vital, all essential factors that could influence how well your website ranks.
Websites are rewarded by search engines when they offer a seamless, fast, and mobile-friendly experience to users. Connect with the leading web design agency to enhance the visibility of your website on the search engine, increase traffic, and boost conversion by focusing on these aspects of design.
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